ESPAÑOL • FRANÇAIS • PORTUGUES

MEDIA

Contacting the Media

The media can be a powerful tool for social change, but initiating work with the media can be a daunting prospect. Where do you begin? This section will illuminate the first steps you must take in order to develop a clear public message and an effective and practical media strategy. You will also find helpful tips on identifying and cultivating your media contacts.

• Understanding the Media: NGOs need to understand the nature of the media and the way it operates.
• Developing Your Message: Before contacting the media, you must first determine what you want to tell them.
• Developing a Media Strategy: Effective media relations require substantial effort, time, and commitment.
• Choosing a Media Outlet: You should make use of as many avenues for getting your message across as possible.
• Planning and Maintaining Contact: Media contact lists give you a quick reference of who should receive information on a particular issue and how to get them that information.