ESPAÑOL • FRANÇAIS • PORTUGUES

MEDIA

Working with the Media

The media can help you to educate the public about human rights violations. Effectively publicizing your issue can strengthen the impact you have on your target audience, and help to mobilize communities into action.

In this section, you will learn how to work with the media to get your message across. You will find methods of developing tools for a wide array of media outlets including television, newspaper and radio. This section reviews how to develop media tools such as press kits and letters, as well as how to conduct interviews and press conferences.

• How to Write a Press Release: A press release is the easiest, most accepted and cost-effective way to reach journalists with a story that is breaking news.
• How to Give a Strong Interview: You need to know your subject very well before talking to reporters.
• What Goes into a Press Kit: Press kits contain all the information a reporter will need to understand your issue.
• Public Service Announcements: Public service announcements can raise public awareness of your organization.
• Writing Inquiry and Pitch Letters: Pitch letters convincingly express an issue so that it will be covered in the press.
• Organizing a Media Conference: Press conferences give media outlets a chance to hear your information and talk to your important people.
• Writing Op-Ed letters and Letters to the Editor: Op-eds and letters to the editor can get your point across to a large newspaper or magazine audience.
• Television and Radio: Unlike printed formats, broadcast media can reach larger and more diverse populations.